sex sells

Sex Sells #14

I featured a classic iconic Boddington’s beer commercial a while ago. They have had a string of sexy ads, and this one is showing how they even turned their concept into a toon.

Often the idea is that a sexy woman turns out to have a rough and ready beer loving side to her catching out men who may misunderstand their true motives. I think their catchline “Eeew, lasses these days – they’re only after one thing!” sums it up so well!

2 replies on “Sex Sells #14”

I think you are right! But I most of the series was a northern guy who falls prey to a beautiful woman who turns out to be more interested in his beer than she is in him.

There are so many Boddington’s adverts that capture that theme.

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