Last week I featured probably one of the most overt commercials I have found, which was memorable really for all the wrong reasons. I think Cadbury’s could teach Carl’s Jn about how to create a sexy marketing campaign.
There is no innuendo in their Milk Tray adverts and no provocative flaunting. Oh no, but this guy is determined to win the heart of a special lady. I love the concept. I love the ideas they put into their adverts. I love the brilliant tagline, “All because the lady loves…”
This totally works on me – as if chocolate was not able to sell itself – but in the world of candy, there is a lot of competition I guess. Cadbury’s produced one of the most famous and iconic advertising campaigns – and they did it way back in the 1970s. But even today, people know the tagline so well. That is clever marketing! This is classic advertising at it’s best.
RASPBERRY RIPPLES 
6 replies on “Sex Sells #40”
I used to love the one where he swan dived off a huge dam. As a small child that so impressed me
Prefectdt
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The Milk Tray series was brilliant marketing!
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I remember this commercial lol
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🙂 It’s a goodan! 🙂
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This is indeed a classic of the genre.
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I think over the years some companies have really nailed advertising and marketing.
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