I am sure the secret to this commercial is the music. Who would have thought that sharing your gum with someone could be so incredibly erotic? Wrigley’s did a great job with this advert and it was memorable.
This is one of those adverts from childhood and it taught me a lot about flirting. I actually think it sort of shaped my thinking. Years later I realized that a lot can be said with the eyes and with smiles, before you have even spoken to someone. It also made chewing gum very sexy.