Carl’s Jr have missed the point again with this commercial. It is just cheap on every level. I love it when companies get sexy advertising right, but I think Carl’s Jr are living in an alternative reality. Guys – come on! A hottie getting off to a burger is not the way to go. Just no!
We have exhibited some brilliant advertising campaigns during this past year – and if you want to get it right – please learn from the likes of Boddingtons Nescafe, Cadburys and the King of kinky commercials – Jean Paul Gauthier!
There is something so wrong about Carl’s Jr, I have no idea why I even let them in except to highlight them as only being an example of how to market a product to an audience who have not caught up with the values of millennials.