Categories
sex sells

Sex Sells #56

I have to warn you now, the SEX SELLS Series is soon coming to an end. I have to wrap some things up before we move back to the US, and it seems that after over a year of exhibiting the commercial world trying to be sexy, the time has nearly come for our final […]

Categories
sex sells

Sex Sells #55

Again and again in the SEX SELLS series, we saw the producers of both male and female fragrances popping up with their blatantly sex advertising. This commercial may seem very familiar to you at the start, but it is essentially a parody and I thank SpecSavers for their little parody treat. They have fun with […]

Categories
sex sells

Sex Sells #54

The Sex Sells has been an interesting an at times scary journey through the world of marketing. So many times I have wondered what on earth was going on in the minds of the marketing team who put these adverts together. This week I have a series of adverts that illustrates how sometimes the makers […]

Categories
sex sells

Sex Sells #53

This week we have a treat in store…one of the most iconic adverts ever made. Levis 501 know how to make a sexy commercial. They pick the right music, they create a scene, crank up the tension, and their male stars always play the role with utter cooldom. I don’t need to say much more […]

Categories
sex sells

Sex Sells #52

Last week we saw a commercial promoting healthy eating options (a vegetarian lifestyle) and this week we are staying in the realm of health promotions. The product is Centrum Silver vitamins. I am going to admit, I liked this advert and so did Ben. Part of me thought it was clever. I don’t know it […]

Categories
sex sells

Sex Sells #51

Here in the UK, supermarket giants “Marks & Spencer” are accredited with “food porn advertising”. But it seems that they are not the only food agency who have tried to stir desire in viewers of their advertisements. Whereas M&S stay firmly on the classy side of not being too embarrassed if you are watching this […]

Categories
sex sells

Sex Sells #50

You may remember that we featured a commercial from Liquid-Plumr a couple of months ago. Well here they are again, cleverly giving one of the most dire of household domestic dramas a sexy spin. I think you know before you watch the advert that Liquid-Plumr Double Impact is going to be as fun as it […]

Categories
sex sells

Sex Sells #49

Now, I think Boddingtons have been one of the best examples of getting the balance right when it comes to using sex to sell your products, and tey do it with great humour. This is the only Boddington’s commercial I did not really like. My reason? Look, I am a softie, and I just don’t […]

Categories
sex sells

Sex Sells #48

It may surprise you that so far in the SEX SELLS series, we have yet to feature any kind of commercial advertising for condoms. Well, Trojan Condoms have an interesting way of making their product memorable. Both scenarios in these two commercials have a slightly surprising twist – I don’t want to drop any spoilers […]

Categories
sex sells

Sex Sells #47

Perhaps I am slightly biased, but I so much prefer seeing a sexy man stripping off compared to a sexy woman. Levi’s have produced some of the sexiest commercials ever seen – and they always do it with a little humour. Fun and sexiness seem to work very well. I think Levi’s 501 are right […]